I wrote an earlier blog entry on useful marketing books covering different aspects of using social media for marketing. These marketing tactics have generally been referred to as Web 2.0 marketing. I’m currently reading Michael Tasner’s Marketing in the Moment.
This is an excellent guide to next-generation Web, online, mobile and social marketing. The term he uses for this is Web 3.0 marketing. What I particularly like about the book is a lot of practical tactics and specific steps on how to get started. I’ve read a lot of marketing and sales books and this is one of the most well-written and useful. He includes specific To Do Lists at the end of each chapter and a website with resources that supplement the book.
Hope this helps,
Steve
innovatorstraction
